Follow the Money · 18 August 2026 · Follow the Money

Michelin accused of using financial muscle to pressure tyre rivals

About: Michelin (Euromaster)

Follow the Money says Michelin's tyre-fitting chain wins customers with prices below cost while losing money across most of Europe. Euromaster answers inside the article itself. The full article was read; every quotation verified against it.

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    What the outlet published · Sentence 1

    The tyre-fitting chain has been winning customers with exceptionally low prices, despite posting losses in much of Europe, Follow the Money found.

    What the documents say

    «[Euromaster] does not engage in predatory or loss-making pricing strategies.» — Euromaster, respuesta a Follow the Money publicada en el propio artículo, 18 de agosto de 2026. https://www.ftm.eu/articles/michelin-competition-tyres-europe

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    What the outlet published · Sentence 2

    In the Netherlands alone it has posted average annual losses of around €8.5 million since 2017.

    What the documents say

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    What the outlet published · Sentence 3

    In total, Euromaster lost €65 million that year in the countries Follow the Money surveyed.

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    What the outlet published · Sentence 4

    Of the markets in which the subsidiary operates, it made a small profit only in Poland and Austria in 2024, the most recent year for which figures are available.

    What the documents say

    «[U]nprecedented external crises, including the COVID-19 pandemic [made it difficult to navigate] a complex economic landscape.» — Euromaster, respuesta a Follow the Money, 18 de agosto de 2026. NOTA DEL EDITOR: el medio replicó con datos —en Suecia las pérdidas empezaron en 2023, no durante la pandemia, y en Finlandia 2024 fue peor que 2023.

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    What the outlet published · Sentence 5

    According to feedback from Qbuzz, Euromaster's bid came in roughly a third below Profile's.

    What the documents say

    «[A]ny pricing variations are strictly a reflection of our European procurement scale, the specific scope of services bundled into our contracts, and our long-term partnership structures – all of which operate within a rigorous, profitability-driven framework.» — Euromaster, comunicado a Follow the Money, 18 de agosto de 2026.

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    What the outlet published · Sentence 6

    Euromaster doesn't give two hoots whether it makes money or not.

    What the documents say

    «Euromaster rejects this claim.» — Euromaster, respuesta a Follow the Money, 18 de agosto de 2026.

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